Sunday, 9 March 2025

Media language


Extreme Long Shot 

The first scene shows Mark Choi using a motorbike to enter the mafia boss headquarters by himself,and it is shown using an extreme long shot.

  • Character alone, does things by himself,show the character is strong and dont need help from other people

  • Shows his surroundings which are quiet showing the place is isolated and secret,due to the mafia boss headquarters.

Mise-en-Scene (leather Jacket, Motorbike)

  • Connotations of jacket,the jacket is black to show Mark Choi masculine,strong and cool

  • Connotations of motorbike,to show that Mark Choi is a cool guy and badass,the motorbike also colour mostly with black to give a strong vibes.

Comedia actor names (Candra Hemsworth)

  • Originally a placeholder

  • Audience feedback thought it was funny,because it’s from our friend's name in school,then we added a funny name like hemsworth and made it funny and attractive.

  • This is a Cultural Code, only audiences who are familiar with the actor Chris Hemsworth will understand the joke. These people are our target audience. 

  • We added more famous joke names,which are : Lionel Mahassi,Greg Chalamet,Kendra Lee which is shown in the photo beside.

Tracking Shot

  • Build suspense,as it follows Mark Choi,the audience will be curious and get tense about what Mark Choi will do.

  • Draws the audience into action,because it's tracking Mark Choi, the audience will feel what Mark Choi is doing, which makes it more exciting and the audience will be interested in continuing to watch it.

  • Makes them feel like they’re on the mission with Mark Choi,with this audience will also feel the feeling of Mark Choi when doing all of the things he does in that scene,which draws the attention of the audience.

Low Angle

  • Strong effects from the angle make him look strong.

  • Powerful,because Mark Choi is represented big in the scene.

  • Confident,as he jump and landed into the floor

Long Shot Low Angle, silhouette 

  • Mark Choi fills the frame, appearing large. Show Mark Choi is strong and confidence to beat the Mafia Boss

  • Silhouette adds mystery

  • Big and strong



Close Up (door open)

  • Comedy,as in the previous scene Mark Choi showed strong, big , and masculine , but when it comes to simple thing which is opening the door he failed.

  • Draws attention, music stops.make Almost breaking the 4th wall and make it funny , as the music stops and make it look silly.. Music follows Mark Choi, and when making silly mistakes music stops and not following Mark Choi.


Pan/Tilt to reveal Mafia boss

  • Slow movement,this used to create tension to make the audience wonder what is going to happen next,this is used to attract the audience and make the audience keep watching it.

  • Hermeneutic code, mystery “Who is he here to see?”.Make it more interesting for the audience because they need to figure out who the character is.

Low Angle, Mark Choi meet Mafia Boss

  • Confidence,strong,as he is Mark Choi going to fight with the Mafia Boss,as the main character he is shown strong and confident.

Close Up , Mark Choi look at Mafia Boss


  • Show the reaction of Mark Choi that he is in full anger and wants to beat the Mafia Boss,meaning that in the past something happened that made Mark Choi look like that to the Mafia Boss.

Editing: Cut-to-the-beat

  • Follows the beat of the song,to make it more neater and like how the audience expected from the song beat.

  • Black screen builds suspense,as it makes the audience nervous about what the Mafia Boss is gonna do as the clip is cut and changed to black screen.

  • Song Choice: Living on a Prayer,because it's a hit song that a lot of people know,and it has a lot of good beats and the right time.

Quick Cuts in fight

  • Adds energy, speed to the scene which amking it more exciting and more nerve-wracking for the audience that watches the movie.

  • Convention of action films,as it could maintain pace and energy of the scene.

High angle Close up (bloody face)

  • Mise-en-scene blood Shows he is weak,and about to lose the fight,which is subverted as Mark Choi is the main character but he loses,which makes the audience want to watch it and curious what will happen next.

  • No longer confident,as Mark Choi is cornered by the Mafia Boss and has no chance to win the fight from the Mafia Boss.

Low angle of Boss

  • Shows he is in control,as Mark Choi is cornered and the Mafia Boss is on top of Mark Choi and ready to beat him and punch Mark Choi,Also this makes the Mafia Boss look stronger and bigger than Mark Choi in that scene.

Cut to black

  • Sudden change implies that Mark Choi is unconscious. Audience is shocked,as Mafia Boss punches Mark Choi and stops into black screen.

  • Scene changed from strong, confident Mark Choi to him now defeated.
    Audeince wants to see more,as Mark Choi is the good person also the main characters audience want to know more what happen after it and see when Mark Choi revenge to the Mafia Boss

Title Card


  • The title card looks normal at first with no effect,but then when the word,”THE REVENGE” appears we Add light effects to make it look more attractive and to show the audience that the film is about The Revenge of Mark Choi.lso here using a classic font but the color and style contain a little texture to make it look real and cool.


Monday, 3 February 2025

Screen Test : Audience Feedback

 This post explains how we showed a rough draft of our film opening to some members of our target audience in order to receive helpful feedback. The questions were made together. Data collection was made done by Maha and Candra and the blog/analysis was done by Gusde

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google for to create a survey to share with our audience because it's easy to use make a forms from and has all the features we need such us uploading videos, and a variety of question types. Here are our questions: 

1.Which of these options do you think fits our movie title the best?

2.What do you think is missing in our movie that could be added or improved?

3.Which of these typefaces/fonts would fit the title?

4.How well do you think we portrayed the characters in this movie and how can we improve the representation of our movie?

5.Optional : what song or score would fit our fight scene? (Please Mention name of song and artist.)

We chose these questions because these were the areas that we needed the most feedback and outside opinions for We showed the clip to 4 members of our target audience to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because well four people is not alot of people some may not be motivated to watch a short film then answer questions which sometimes aren't multiple choice. Here is the draft that we showed audiences for the screen test: 

Video

Here are the results from the audience feedback:




From the feedback we learned firstly on the negative side we needed to improve our editting which is fair but we hope to soon fix this by using Capcut premium which has more unlocked features which gives us more creative. Also the sound was a bit bad as we didnt have proper mics our sound equipment in the location and our sound effects also need to be improved. Lastly one participants aswell commented about the supar video quality probably due to the use of phones as the lack of light in the location. But on the good side people said our acting was very good and as for the questions about the type font people choose Zenaida and for the title people liked Mark Choi: No Mercy.

We are going to change the use of forms as due to it being online peoples responses were minimal and lacked more information. I think next time well use focus groups instead as it allows for more indepth data collection which can give us more feedback and opinions.

This screen test was a useful part of our process because it gaves us feeback to help us improve and gave us a second opinio which helped settle decisions for us.


Reflection: It was fun to make this project,also its good to get feedback from other people so that we could improve our film opening scene.

Wednesday, 29 January 2025

Typeface Development: Title & Credit

  This is our process and prototypes of the creation of our type face and font. Made by Kenzo and Gusde



RReflection: Most of this work Kenzo and gusde do it and I just wait for them and put in the video

Post-Production: Editing

 Here is my Post-Production for Editing




This is our first shooting for the Opening Scene

Advice :

  • More camera angles
  • Give music
  • Better cut
  • Typeface




This is what we make on our new shoot: add more close-up and camera angles to the video.

This is the close-up on our new video, which we didn't have in our last shooting.


We also use the song for the first scene of Candra riding a motor, which is
Like A Stone by Bon Jovi
And Livin' On A Prayer for the fighting scene


WE also give a better cut, although there is still a jump cut, I put a black screen in the middle of the video.

For the typeface face we take it from Canva, and Kenzo makes it

Reflection: It was so much fun to edit the video, and I learned a new skill


Production: Organising our footage

  This blog post consist of how we organize our footage after shooting.Candra make it.

The apps we used to edit are : 

 
We use Capcut to edit our video and uses Canva to edit our font and typeface . We chose to use Capcut to edit our intro , because Capcut have a lot of feature such as many choices of effects that we could use and  we could acces easily and the app are mostly free , so it is the best option for us , and we could acces capcut easily . 


we used this app as a way to control the drone and transfer footage from our drone. A problem I encounter was due to connection issues controlling the drone would be hard as there was a noticable delay which made it hard to do micro adjustments and keep the drone in a good position. To solve this problem I had 2 solutions: A I would get a controller and be able to use DJI’s proprietary wireless solution instead of wifi from my phone to the drone but that would include buying more expensive equipment. So instead I trusted the drones ability to fly and track targets autonimously but this meant I had no control over the drones actions. Aswell during the transfer of the footage the drone would often disconnect from the phone which meant it had to be reconnected to continue the download, again the only solution to this was to get a remote as it could transfer faster and would be in the form of an SD.


ONLINE

Google drive: 





Google drive is very useful to store videos as it keeps the resolution of the video the same unlike other apps which might reduce the quality of the video , this helps us to organise which clips do we use and which typeface and fonts we use we put it in the google drive , however the time needed to upload the video into the drive is a lot , which makes it longer to share videos through the files , our solution is to use other device first so that we could use time as effective as possible


whatsapp : 






Whatsapp really helps us communicate long distance , also we are used to using this app which makes us easier to communicate with each other , also this app has a call feature which helps us communicate through call so that we can have better communication between each member of the group , however when sending videos or photos through whatsapp the quality of the video or photo would be bad , so we use google drive to share the videos and other important things related to our project .

Also most of the footage is in maha's phone , because we use his phone to record and edit the video so most of the footage is on his phone.